Wie Unternehmen Angebote in Aufträge verwandeln

Das überzeugende AngebotSchriftliche Angebote sind die Stiefkinder der Kundenkommunikation, obwohl gerade sie entscheidend dafür sind, ob ein Auftrag erteilt wird oder nicht. Individualisierte, kundenfreundliche und zum Kauf anregende Angebote sind immer noch unterschätzte Verkaufshelfer. Hermann Scherer enthüllt die Tricks, die jedes Angebot unwiderstehlich machen. +++

Protection of intellectual property to be increased

German companies are suffering always more and to an ever greater extent from counterfeit products. This problem is addressed by a new bill adopted last Wednesday by the Federal goverment which is to transpose a corresponding EU directive. This bill not only facilitates the fight against forgeries, but it also reduces the malpractice of sending warnings to individuals. +++

EU wants to reduce administrative burdens on companies

By the year 2012 the EU Commission wants to reduce administrative burdens on companies by 25%. In a presentation on Wednesday the Commission introduced an action plan which aims at reducing reporting requirements in 13 selected areas. These include issues like company law, employment relationships, fiscal law, statistics, agriculture and transportation. +++

Trends of technology, media and telecommunications explained by Deloitte study

A truly comprehensive analysis of trends in the fields of technology, media and telecommunications (TMT) is provided by the Deloitte accountancy and consultancy firm in its »TMT Trends 2007« study. Here the trends in short: the most important technological aspects are user friendliness and data protection. With regard to the media sector social networks are becoming more and more important. Another major topic is the penetration of the Chinese market. In the field of telecommunications mobile phone service providers push indoor-telephony whereas fixed network operators develop methods in order to fully use the potential of IPTV. +++

Rambo-like bosses can mobilize only half of their employees´ potential

That true top managers have to be tough and should take sweeping measures is a picture which some executives from major companies not only can fully identify with, but which may also be more easily conveyed by the media than that of the careful and circumspect executive. However, Mr. Norbert Copray who is director of the German Fairness Foundation based in Frankfurt warns that in the long run executives intimidating employees will not be successful. +++

 « 1 2 3 4 ...11 »